Location is often a big factor when it comes to the success of a pub. Pubs which are based near student halls may feel that they have hit the jackpot considering undergraduates' reputation for loving alcohol. However, there are many pubs in student-heavy areas that are failing to make the most of this potential cash cow because they are not catering properly for this demographic.

Below are some ideas which are likely to put a host of student bums onto bar stools.

Run a student night

Advertising a student night, where the price of drinks is dropped to rival that of student union bars, will not only pull in undergraduates for that one evening of the week. It will also show that the bar is 'student-friendly', which is likely to attract young adults through the doors on a more regular basis.

Intelligent landlords will run their student night on the evening which is most popular for local students to go out. They will also run special student-themed nights in conjunction with big events at the University such as the end of term or end of exams.

Run weekly events

Unlike other demographics, students are rarely content sitting at the bar rambling into their pint of bitter. Running fun events such as pub quizzes, rock gigs or even fancy dress parties will keep them coming through the doors.

Jukeboxes, fruit machines and pub games such as pool and darts will always be a hit with the younger generation as well.

Serve a great breakfast 

The party lifestyle of most students means that they are likely to be feeling rough more than most other demographics. Having a large and affordable breakfast menu is likely to attract looking for something to fight their hangover.

Not all pubs want to be 'student-friendly' and prefer to cater to older demographics but for those who are based near a university then these tips will go a long way to getting student loan money into pub tills.